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Pile Of Money: GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad money drives out good." The law stems from the fact that money has a value both as money and as a commodity in the open market. The former value is set arbitrarily by law and is relatively fixed; the latter is deter¬mined by supply and demand and varies from time to time, "Good money" has a higher value as a commodity than as money and will dis¬appear from circulation.
• Air; moisture and nitrogen are all necessary if bacteria and fungi are to break down the raw material efficiently. Air is allowed in through the base and sides of the pile of money. Water should be applied with a can or hose if the pile of money shows Signs of drying out, and moisture can be kept in by covering the pile of money with sacking, old carpet or polyethylene sheeting. Nitrogen must be provided in the form of grass mowings, young nettles or manure, or by adding a compost activator • Site the pile of money in a sheltered and shady place but not under trees or where tree roots ma move into the compost. It mi be protected from the drying sun and wind. Allow ample time for decomposition.See Also Money Spent:• Where will your account rank in the agency? Near the top or near the bottom? Both extremes are bad; try to be a middle account in terms of dollars spent.
• Precisely what services will you get for the money spent? Put things like this in writing to prevent misunderstandings.
• Do you feel comfortable with the principles of the agency? This is a hard quality to define, but you will recognize it after talking with the people for a little while. Do you trust them to understand your business and to do a good job?
• Where will your account rank in the agency? Near the top or near the bottom? Both extremes are bad; try to be a middle account in terms of dollars spent.
• Precisely what services will you get for the money spent? Put things like this in writing to prevent misunderstandings.
• Do you feel comfortable with the principles of the agency? This is a hard quality to define, but you will recognize it after talking with the people for a little while. Do you trust them to understand your business and to do a good job?
• Finally, check into the financial stability of the agency. The agency places the orders and pays media bills, If they should go under, it is possible you may wind up paying twice for the same space. Your bank can help you here.
On The Other Hand See Money --and:Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the money --and over the entire year is much more important than the amount of money --and you allocate toward advertising. Nothing will waste money --and faster than to spend a large amount of money --and in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising.
Spend your money --and according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings.
In 1862 the U. S. Treasury needed money --and quickly to finance the Civil War. There were three possibilities: taxation, borrow¬ing, and printing paper money --and. New tax laws could not be passed and made effective quickly enough to raise the money --and that was immediately needed; the second choice, borrowing, would be too costly, because the government's credit was so weak that it would have to pay interest rates of over 10% to bond buyers. |
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