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Unique Home Furniture, Home Decorating and Home Decoration Store
Make Money Out: Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the money over the entire year is much more important than the amount of money you allocate toward advertising. Nothing will waste money faster than to spend a large amount of money in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising.
Spend your money according to your plan. make money out some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings.
GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad money drives out good." The law stems from the fact that money has a value both as money and as a commodity in the open market. The former value is set arbitrarily by law and is relatively fixed; the latter is deter¬mined by supply and demand and varies from time to time, "Good money" has a higher value as a commodity than as money and will dis¬appear from circulation.See Also Make Their Money:And what, precisely, is the right way? It depends, in part, on how much money you wish to make their money. If your desire is to make their money as much as possible, your course will depend somewhat on the nature of the community in which you intend to work. For a beginning at the lowest level, you could make their money a few dollars by shooting candid pictures or even snapshots of your neighbors' children at play, using any Camera you now own, shooting by existing light and selling nothing but con¬tact prints to the parents.
As a good example of how business brochures can be put to good use, let's take you in your role as a photographer who wants to make their money money with his camera. Suppose you de-cided to make their money use of the first method suggested in this book, the shooting of baby pictures. You could find it very profit¬able to make their money up a printed folder describing your services, telling of the special equipment you have for making the best possible pictures of babies, and inviting the mothers of children to get in touch with you.
On The Other Hand See Pay Money:In 1862 the U. S. Treasury needed money quickly to finance the Civil War. There were three possibilities: taxation, borrow¬ing, and printing paper money. New tax laws could not be passed and made effective quickly enough to raise the money that was immediately needed; the second choice, borrowing, would be too costly, because the government's credit was so weak that it would have to pay money interest rates of over 10% to bond buyers.
The printing of paper money appeared to be the only practical choice, so in February 1862, Congress authorized an issue of $150 million of U. S. notes. These notes were also known as "legal tenders" and were popularly called "green¬backs" because they were printed in green ink, in contrast to the backs of gold certificates, which were printed in yellow.
The greenbacks were the first paper money is¬sued by the U. S. government. They were fiat money, since their only backing was the govern¬ment's promise to pay money. But they were legal tender for all debts, public and private, except interest on the public debt and customs duties. |
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