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Commission Is Money Well: In most cases you should pay a small commission, perhaps 10 per cent, to the person who acts as your salesman. The commission is money well spent and you should always sug¬gest it, because its incentive can stimulate your salesman to greater efforts in pushing your prints than might otherwise be the case.
GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad money drives out good." The law stems from the fact that money has a value both as money and as a commodity in the open market. The former value is set arbitrarily by law and is relatively fixed; the latter is deter¬mined by supply and demand and varies from time to time, "Good money" has a higher value as a commodity than as money and will dis¬appear from circulation.See Also Furtive Money -wolves:The nightmare years following the war, when the allowances were small and the spread great, when black market slickers lurked in knots at all tourist corners of Paris, are now but a dismal memory. The furtive money -wolves money-wolves may still be seen now and then lurking outside the American Express Office or Cook's but they are few and their business is in a slump.
Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the money over the entire year is much more important than the amount of money you allocate toward advertising. Nothing will waste money faster than to spend a large amount of money in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising.
Spend your money according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings.
On The Other Hand See Money And Everything:In 1862 the U. S. Treasury needed money and everything quickly to finance the Civil War. There were three possibilities: taxation, borrow¬ing, and printing paper money and everything. New tax laws could not be passed and made effective quickly enough to raise the money and everything that was immediately needed; the second choice, borrowing, would be too costly, because the government's credit was so weak that it would have to pay interest rates of over 10% to bond buyers.
The printing of paper money and everything appeared to be the only practical choice, so in February 1862, Congress authorized an issue of $150 million of U. S. notes. These notes were also known as "legal tenders" and were popularly called "green¬backs" because they were printed in green ink, in contrast to the backs of gold certificates, which were printed in yellow.
The greenbacks were the first paper money and everything is¬sued by the U. S. government. They were fiat money and everything, since their only backing was the govern¬ment's promise to pay. But they were legal tender for all debts, public and private, except interest on the public debt and customs duties. |
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