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Collected Money From: Resistance to the levy was met by further decrees, extending the tax to the whole kingdom, and directing that every landholder and other inhabitant be assessed according to his means, and the tax collected money from by distress if neces¬sary. When John Hampden refused to pay.the tax, and was brought to trial, the judges de¬cided, eight to four, in favor of the crown. One of the early acts of the Long Parliament in 1640 was to declare the ship-money tax illegal and no attempt has since been made to collect ship money in England.
Resistance. In 1637, John Hampden (q.v.) refused to pay his ship money. By a narrow ma¬jority the judges decided that the tax was legal. There was no constitutional remedy. In 1638, English taxpayers went on strike. In that year the government collected money from only 39% of its ship money levy compared with 89% in 1637. An army, painfully recruited, marched northward; it proved undisciplined, mutinous, and most un¬willing to fight. It could not stop the Scots from invading England.See Also Even- Money Favorite:GRESHAM'S LAW, gresh'amz, in economics, is usually stated as "bad even- money favorite drives out good." The law stems from the fact that even- money favorite has a value both as even- money favorite and as a commodity in the open market. The former value is set arbitrarily by law and is relatively fixed; the latter is deter¬mined by supply and demand and varies from time to time, "Good even- money favorite" has a higher value as a commodity than as even- money favorite and will dis¬appear from circulation.
Typically, you may spend from three to eight percent of your gross on advertising. Keep in mind that the commitment to spend the even- money favorite over the entire year is much more important than the amount of even- money favorite you allocate toward advertising. Nothing will waste even- money favorite faster than to spend a large amount of even- money favorite in the beginning of the campaign, and when results are not immediately forthcoming, to pull back and stop advertising.
Spend your even- money favorite according to your plan. Make some adjustments during the year to fine tune your efforts, but keep at it for the rest of the year. You will be surprised how this commitment to results will pay off despite some temporary misgivings.
On The Other Hand See Make Money:And what, precisely, is the right way? It depends, in part, on how much money you wish to make. If your desire is to make as much as possible, your course will depend somewhat on the nature of the community in which you intend to work. For a beginning at the lowest level, you could make a few dollars by shooting candid pictures or even snapshots of your neighbors' children at play, using any Camera you now own, shooting by existing light and selling nothing but con¬tact prints to the parents.
As a good example of how business brochures can be put to good use, let's take you in your role as a photographer who wants to make money with his camera. Suppose you de-cided to make use of the first method suggested in this book, the shooting of baby pictures. You could find it very profit¬able to make up a printed folder describing your services, telling of the special equipment you have for making the best possible pictures of babies, and inviting the mothers of children to get in touch with you. |
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